In 1951, Seyed Mohammad Saadatmand founded Ceramic Handicraft Center following his dream of globalization of Iranian ceramic handicrafts. Being determined to attract international tourists, he chose the location of the ceramic center right beside Qom-Isfahan road where International tourists drove on to reach the city of Isfahan. Everyday in the morning big ceramic products were carefully placed on the deck, located in front of storefront, to attract tourists’ attention. The center consisted of a shopping area, a big yard and a workshop area where tourists could easily spend 2-3 hours hanging out and interacting with artists and workers.The Iranian architectural style of the shop and the workshop induced a sense of relaxation and calmness in visitors.
All the products in the shopping area were produced in the backyard workshop. Anyone from any age could find something of his/her interest. Human size urns, small blue beads(kharmohre), plates, necklaces and custom ceramic arts were among what the center offered to tourists and citizens. Seyed Mohammad loved people and specifically the visitors. He used to have long conversation with visitors not just about art and ceramics but also conversations about the city, Iranian art and whatever could add up to the mutual understanding of Iranian culture. He barely let tourists go without making friends with them. His deep connection with people had brought people to the center asking about him years after his death.